Tips for Success

  • Post regularly on all social media channels, leading up to Giving Tuesday and throughout the day on Nov. 30. Get creative, or use some of our ready-made posts and photos!
  • Send personal dm’s, texts or emails to fellow students, professors, alumni, friends and family.
  • Include your [Personal Influencer URL] in all correspondence, and instruct people to select you as an influencer on the giving form (there will be a drop down menu of all influencers on the form). The only way for donations to count towards the Alumni Council Challenge is for people to select you as their influencer on the giving form.
  • Invite your family and friends to join the SMCM Giving Tuesday 2021 event on Facebook: bit.ly/3q3sf4H
  • Change your link in bio to your [Personal Influencer URL] along with instructions for selecting you as an influencer.
  • Use the official hashtags, especially #SMCMgives. The College will reshare posts with #SMCMgives throughout the day.
  • Check out examples of past influencer success stories.

IMPORTANT LINKS

RECOMMENDED SOCIAL MEDIA TIMELINE

  • One Week Out: Introduce yourself as an influencer. Describe what you are fundraising for and why it’s important to you. Remind everyone to mark Nov. 30 on their calendar! Share one of our pre-made “Save-the-Date” graphics.
  • Weekend Before: Copy and paste one of our ready-made posts (the Thanksgiving themed one is our personal favorite!)
  • One Day Out: Remind everyone that Giving Tuesday is tomorrow! Share your personal influencer URL and give instructions for selecting you as an influencer on the giving form. State why this fund/club/sport matters to you and how the money will help. Don’t forget to change your profile picture and your link in bio!
  • Day Of Morning: Announce that Giving Tuesday is here! Use a ready-made post, add gifs to your Instagram story, and post a photo on Facebook. Direct people towards your link in bio / share your influencer URL. Text your friends and family that it’s time to give!
  • Day Of Midday: Give everyone a lunchtime update. How many donations do you have so far? How much money have you raised? How many more donors do you need to reach your goal? What merchandise have you earned? Direct people towards the Influencer Scoreboard so they can track your progress, and remind them that they can use your “Donate” button to help you reach your goal.
  • Day Of Afternoon: Tag friends, family, classmates and alumni in your afternoon post and ask them to donate.
  • Day Of Evening: This is the last call for people to support your fund! Share how many more donors you need.
  • Next Day: Thank your donors for their generosity. Share the final stats (how much money you raised, how many donors you got, what merchandise you won).

Templates

Sample email:

Hi mom/dad/friend/professor/etc,

I’m participating in the St. Mary’s College of Maryland Alumni Council Challenge to raise money for [fund/club/sport] on Giving Tuesday. Would you consider donating to SMCM on Nov. 30 to support [fund]? By using this unique URL and selecting me as your influencer on the drop down menu, your donation of $10 or more will automatically go towards my fund/club/sport. [Personal Influencer URL]

Thank you for your support. I hope you will BeCounted on November 30!

[Your Name]

Sample text:

Will you consider supporting SMCM [fund] on Giving Tuesday? By making a donation of $10 or more on November 30 and selecting me as your influencer on the giving form, you can help my fund/club/sport compete for up to $5,000 in matching funds! [personal influencer URL]

I'm participating in the St. Mary's College of Maryland Alumni Council Challenge

Sample Instagram Post:

To encourage more student involvement, the Alumni Council rallied together to donate over $20,000 to award the student clubs and teams that create the best videos highlighting one of the pillars of the College’s new brand story.

Here is how you can BeCounted and help our (team/club) win!

  1. Make a gift through the Giving Tuesday donation form (minimum $10 to vote) and you will be taken to a list of participating student organizations.
  2. Select your choice carefully as you only get ONE VOTE.
  3. You did it! Once your gift is processed, your vote will be counted.

#smcmgives

Right click (or double click) and copy the text you want to share on Facebook, paste it, and post!


Mark your calendar and get excited to BeCounted at #SMCM! #GivingTuesday is on Nov. 30. #SMCMgives go.smcm.edu/giving-tuesday


SMCM friends, keep up with all the exciting campaign updates by joining the SMCM Giving Tuesday 2021 Facebook event!


Pants feeling a little tight after Thanksgiving? Pull out your wallet and donate to #SMCM [fund] on #GivingTuesday, Nov. 30. [personal influencer URL]

Enjoy Thanksgiving with your family, but don’t forget your #SMCM family this #GivingTuesday on Nov. 30! #SMCMgives [personal influencer URL]

I’m choosing to BeCounted this #GivingTuesday by fundraising for [insert fund] @stmarysMD. Please join me in supporting [fund] by donating through this unique URL on Nov. 30. #SMCMgives #SMCM [personal influencer URL]

Simply click the pre-made Twitter posts to log in to your account and post.


Mark your calendar and get excited to BeCounted at #SMCM! #GivingTuesday is on Nov. 30. #SMCMgives go.smcm.edu/giving-tuesday


SMCM friends, keep up with all the exciting campaign updates by joining the SMCM Giving Tuesday 2021 Facebook event!


Pants feeling a little tight after Thanksgiving? Pull out your wallet and donate to #SMCM [fund] on #GivingTuesday, Nov. 30. [personal influencer URL]

Enjoy Thanksgiving with your family, but don’t forget your #SMCM family this #GivingTuesday on Nov. 30! #SMCMgives [personal influencer URL]

I’m choosing to BeCounted this #GivingTuesday by fundraising for [insert fund] @stmarysMD. Please join me in supporting [fund] by donating through this unique URL on Nov. 30. #SMCMgives #SMCM [personal influencer URL]

Ready-made Social Media Posts:

Copy and paste the text you want to share, add your personal URL, and post!

Leading Up

Mark your calendar and get excited to BeCounted at #SMCM! #GivingTuesday is on Nov. 30. #SMCMgives http://go.smcm.edu/giving-tuesday

SMCM friends, keep up with all the exciting campaign updates by joining the SMCM Giving Tuesday 2021 Facebook event! http://bit.ly/3q3sf4H

Pants feeling a little tight after Thanksgiving? Pull out your wallet and donate to #SMCM [fund] on #GivingTuesday, Nov. 30. Be sure to select me as your influencer on the giving form! [personal influencer URL]

Enjoy Thanksgiving with your family, but don’t forget your #SMCM family this #GivingTuesday on Nov. 30! #SMCMgives [personal influencer URL]

I’m choosing to BeCounted this #GivingTuesday by fundraising for [insert fund] @stmarysMD. Please join me in supporting [fund] by donating through this unique URL on Nov. 30 and selecting me as your influencer on the giving form. Your vote could help my [fund] win up to $5,000! #SMCMgives #SMCM [personal influencer URL]

Day of:

The #GivingTuesday form is LIVE! Please follow the link to support [fund] before midnight tonight! Don’t forget to select me as your influencer on the giving form. #SMCMgives #SMCM [personal influencer URL]

Today is #GivingTuesday! Please support SMCM [fund] by following the link below and selecting me as your influencer on the giving form. Every donation over $10 pushes our club/team closer to winning up to $5,000 from Alumni Council matching funds! #SMCMgives [Personal Influencer URL].

I chose to BeCounted this #GivingTuesday by fundraising for [insert fund] @stmarysMD. Please join me in supporting [fund] by donating through this unique URL and selecting me as your influencer on the giving form. Your vote could help my [fund] win up to $5,000! #SMCMgives #SMCM [personal influencer URL]

I’m [insert #] donors away from winning the [insert merchandise item]! Will you help my [club/sport/fund] reach the next level? You could be the winning vote for my [fund] to win extra money in the Alumni Council Challenge! [personal influencer URL] #SMCMgives

My [fund] is in [first/second/third] place on the Influencer Leaderboard! Will you make a donation of $10 or more to support [fund]? You could help us win up to $5,000! Just select me as your influencer on the giving form for your vote to count. #SMCMgives [Personal Influencer URL]

Go Social!

Update your profile image and cover photo! It’s a fun, easy way to get the word out.

Right-click (or double click) the image you like and click “Save Image As” to your desktop or location of choice.

Upload the images to email or social media, or send them in a text!

Profile Pic

Cover Photo

Merchandise Photos

#Hashtags

Be sure to use the official hashtags!

#SMCMgives

#GivingTuesday

#SMCM

OFFICIAL PLATFORMS

Stay connected with all the Giving Tuesday action on the official St. Mary’s College profiles

Spread the Word!

  • Send personal dm’s, texts, or emails to fellow students, professors, classmates who have graduated, friends and family.  Always send to https://go.smcm.edu/giving-tuesday/
  • Invite your friends and family to
BeCounted #smcmgives Athletics

Examples of Past Social Media Success

Last year, Women’s Lacrosse Got 3rd place by challenging different years, tagging individual alums in their social media posts and treated Giving Tuesday like a game day.